Winmo

In today’s digital-first world, CMOs have had to not only educate themselves on constantly evolving communications channels, but train their marketing team, and lead the entire company to financial success. Already pressed for time (CMOs stay in office for 4.1 years on average, while CEOs average 8 years, according to Korn Ferry), these leaders face a ton of noise in the market. Lazy reps give their colleagues a bad rap when they don’t do their research or copy the same “Insert company name here” email template. While it might catch your prospect’s eye the first time they receive one, by the time thought leaders are espousing the trend on LinkedIn, CMOs are likely being inundated with a million of the same email format.

Check out these seven tips for sending an introductory message and improve the state of your email in Q2 2021: Personalized and clear subject lines can increase email open rates by 16% and reply rates by 3%. Emails that are slightly-to-moderately positive or slightly-to-moderately negative elicit 10-15% more responses than emails that are completely neutral. Of course, this will differ and doesn’t need to be exact, but typically messages ranging between 50-125 words yield a response rate of more than 50%.

This April, OTT impression data will map to hundreds of brands in Winmo, thanks to our expanded relationship with TV ad measurement leader, iSpot.tv, so we’ve surfaced 25 top OTT spenders to spark your interest (and fill your prospect pipeline). To give you a sample of the kind of opportunities our users can surface with OTT data, check out this list of 25 top non-linear TV spenders in the Food & Beverage category. The list includes key brand decision-makers and their media agencies per Winmo, so you can get a head start on reaching key OTT budget-holders. Unlike traditional TV advertising, these ads are dynamic and changed frequently in response to engagement.

Our team has hand-selected the top New York ad agencies creating for the world’s largest, most prominent brands. Plus, as the business capital of the US, companies seeking success must be able to balance the city’s warp-speed progress while competing creatively in marketing. This list details 50+ New York ad agencies with a client media spend of at least $100M and a minimum of 50 employees. Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program