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The coronavirus has wreaked havoc on the market and on our pre-existing marketing strategies, but we wanted to take a few minutes to share some marketing insights with you, which may help you plan your business during the COVID-19 pandemic. SEO investments are not as temporary as paid media spending, and the effects of organic optimizations can lead to increases in traffic for years. Not to mention, when we looked at search as a whole, 83% of search traffic is organic and 17% comes from paid search. Not only will your SEO investments help you focus on a wider audience and rank against your competitors in the short term, but you may find yourself overtaking competitors who have stopped their investment in organic SEO rankings.

The most exciting news is that the platform has been completely re-written from the ground up, refactoring almost fifteen years of thinking to create a streamlined, modern, open-source web application platform. Years of bloat have been removed – all platform dependencies are managed as NuGet packages and your application only references components that it needs MVC and Web API have been unified into a single framework, MVC 6 Among other traditionally required dependencies, System. This year has seen a lot of progress for the Roslyn compiler – the new open-source .NET compiler as a service platform written from the ground up in C#. This transition from the traditional compiler to a compiler as a service significantly lowers the barrier to entry for creating code focused tools and applications, opening the industry up for dramatic innovation in areas such as meta-programming, code generation and transformation, and interactive uses of the language (such as scripting).