Caster Communications

Just like certain movies fair better at Sundance than they do at the Golden Globes, make sure you’re considering awards that really make sense for your company and fit with your goals. For instance, if an award relies on public voting to determine results, it’s likely to be a good fit only for companies with a strong social media program. I looked up the award criteria to better understand what this award really meant. Though it would be nice to sweep every category for your company is eligible, it’s not a realistic expectation – not everyone can be season 6 of Schitt’s Creek at the 2020 Emmys.

By sharing the feed from the camera, it’s possible to replicate the experience of in-person photo review and suggest practically real-time adjustments. A lot of conferencing apps have a built-in annotation features that allow participants to comment on shared screens in real-time; this makes it easy to review shots with a group efficiently. Cull the Shots to Free Your Clients from the Tyranny of Choice Culling is the process of deleting the assets the client won’t receive upon final delivery. On Caster’s most recent virtual shoot, beyond making space for unforeseen technical issues, this allowed us to keep the shoot organized and adjust in real time when challenges such as distorted lighting continued to appear on one set of products.

What Session Abstracts and Session IPAs have in Common Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. If a generous reviewer does decide to read an overlong abstract, they may become convinced that your session will be unable to cover everything it your allotted time, either because you are trying to cram too much into the session or because you don’t actually know enough about the subject to have a realistic sense of how deep it goes. A session abstract should be much like a session IPA – intriguing and easy to digest, but with enough substance to stand on its own.

Social media will continue to infiltrate our daily routines this year, and we’ll see some brands shifting their strategies accordingly to better interact with their audience, share content, and break into new markets. The convergence of social media scrolling and online shopping, dubbed social commerce, will continue to rise as a new retail channel and allow brands to leverage both organic and paid content to promote services, products, and opportunities to tailored audiences. Heading into the new year, social media experts should leverage the power of short videos, live streaming, and Instagram stories to define their company’s voice, put a face to thought leadership, and create compelling content that stretches beyond a photo and a call to action. While in past years, social media strategy often took root in deep content calendars, pre-scheduled campaigns, and internal goals, social media in 2021 will introduce more need for open ears.