When it comes to content strategy for your business, you should always keep in mind the basic idea of getting away from random acts of social — and using social media as a series of shows.
Podcasting is recording strong growth in the UK, with the most recent Ofcom data showing that 7.1m people listen to podcasts each week
As part of their in-depth survey of media consumption, Ofcom also found that half of the podcast listeners began listening in the last two years, and regular podcast users listen to seven podcasts per week, indicating that, for many people, podcasts are now an essential part of their daily lives.
Youtube videos, social media posts, blog articles, that type of content is not consumed the way that podcasts are.