To accomplish that, Carl believed he needed to know where his ingredients came from and that they were grown in a way that ensured nutrient-rich plants while maintaining healthy soils with no chemical-based herbicides or pesticides.
Nutrilite distributors, including Amway Cofounders Jay Van Andel and Rich DeVos, would drive their sales teams out to California to witness the farming practices that fueled Nutrilite products.
Amway definitely put forth a significant amount of effort and commitment to the founding principles of Carl Rehnborg, which is to control seed to finished product,” he said.
The farms bring together Carl’s original farming principles with the best of modern, knowledge-intensive farming practices and high-tech, satellite-guided equipment.