Lyons PR

From our home base in the DC area, we produce satellite media tours for a wide variety of clients including leading associations, nonprofits, brands and federal agencies. Whether in studio at the National Press Club Broadcast Center or broadcasting remotely from the Walter E. Washington Convention Center, our Washington, DC based satellite media tours reach targeted audiences nationwide. Our stand-alone Satellite Media Tours consist of high-profile networks and top-market local outlets, and offer a unique opportunity to reach millions of target audiences and consumers around the country in just a few hours without leaving the city. Using B-Roll successfully with your SMT NIELSEN: Valuable Resource for Planning a Satellite Media Tour View Satellite Media Tour examples

We’ve received several calls this week inquiring about how our services and capabilities have been affected in light of the current crisis, so I wanted to post an update here for clients or anyone considering a broadcast media campaign in the next couple weeks. Several of our studio partners around the country (including DC, NYC, etc.) continue to operate for satellite media tours in order to broadcast important information. Our RMT service remains unaffected besides working with incredibly busy and short-staffed newsrooms, but once again, the topic needs to be relevant and useful to the public as it concerns COVID-19. We are helping clients turn live events into online events, and solutions include moderated webcasts and supported video conferences where we provide full technical support and help these video events accomplish a more professional and polished look and feel.

Whether originating from a midtown Manhattan studio or live from the Javits Convention Center, we are experts in producing satellite media tours in New York City. Our stand-alone Satellite Media Tours consist of high-profile networks and top-market local outlets, and offer a unique opportunity to reach millions of target audiences and consumers around the country in just a few hours without leaving the city. And with strategic studio partners across the city, we can ensure availability while dedicated project teams provide individualized attention for each of our New York City based SMTs. Our NYC Satellite Media Tours can also include a Facebook Live segment, typically conducted once broadcast interviews have wrapped, to further connect with engaged audiences.

Lyons PR was presented the Award of Excellence for Best Business Media Relations Campaign during the 2018 PRSA-National Capital Chapter Thoth Awards. The award-winning campaign on behalf of Marriott/SPG, included a satellite media tour from New York City featuring loyal SPG member Sal Lavallo as spokesperson. Visuals are an important component to any successful SMT, which is why a Lyons PR videographer was dispatched to Malta, the final country of Lavallo’s quest, to capture the last step of his journey. In all, nearly 30 broadcast interviews were conducted as part of the satellite media tour, plus, in-studio interviews in New York with CNBC and Cheddar TV.