Ingenex Digital Marketing

In order to capitalize on new digital strategies, many B2B marketers have turned to artificial intelligence and other automation technologies. Sellers Must Keep Up On the flip side, B2B sellers need to work extra hard to survive in a remote and digital business landscape by continually adapting their techniques and creating new competencies to keep up with our increasingly online world. They turned to Ashling Partners, an RPA company and UiPath Partner, seeking intelligent automation guidance as they needed to immensely grow without adding headcount. In response, Ashling Partners designed a 3-year NPV analysis, and within a few short months, they had established the CoE and ROC, and automated processes with RPA, IDC, and DPA technologies across Accounts Payable, Accounts Receivable, IT, Operations, Supply Chain, and other business functions.

You’ve probably heard of Clubhouse, a by-invitation-only social media app/channel that lets users set up or join audio-only chat rooms to talk about different things: business, wellness, art, sports, entrepreneurship, technology, etc. While celebrity usage has declined, many business leaders, professionals, non-profit bigwigs, entrepreneurs, etc. have started joining and can be found chatting/talking in Rooms discussing topics related to business, their industry/mission and so on. When something was built specifically to attract thought leaders/celebrities, it also can create thought leaders because users are coming to Clubhouse to hear exclusive information, tips, etc. Rather than have us explain how to join Clubhouse and participate in a Room (or even start your own Room to take advantage of how the app could turn you into an “influencer,” or “thought leader”), we direct you to HubSpot’s Clubhouse explanation/guide for signing up and joining or starting a Room.

This idea of creating such a “personal” bond via marketing has been around for years, but the pandemic has really made building something as truly personal as possible with a prospect/client absolutely critical moving forward. Marketing strategies that help to build a truly personal relationship Newsletters, when done well, can really help prospects and customers feel this close to you. Newsletters help you stay top-of-mind because you’re in regular communication with potential leads and current customers. Providing leads and even current customers with information that helps them solve the problems/reach the goals your product or service is a terrific way to build trust, showcase your expertise (if you provide a service) and build credibility that your product does what you say it will.

Measure sales volume compared to your PPC spend, website traffic, social media engagement, website visitors, email click-throughs, and so on. Yet many startup marketing mistakes entail marketers providing content on your website pages, blog posts, email messages, social media posts, reports, videos, etc. As mentioned above regarding the need for an optimized website, a gorgeous site will do you no good if your visitors can’t quickly find what they’re looking for on it. In fact, if you need to choose between gorgeous website and functional website, choose functional.