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The good news is people are looking for information about products and services through Google, and they’re open to casual advertising as they scroll through their daily social feed. Google search ads can put your services at the top of a user’s feed based on the detailed targeting (i.e. location or demographics) and specific keywords they type into the Google bar. Depending on your product or service, it’s less about Facebook vs Google Ads and more about how your marketing team can use both channels to gain the competitive advantage in your industry. Segment users through a single ad Facebook’s carousel and slideshow formats allow you to promote multiple products in one ad.

A featured snippet is what appears at the top of the page of a Google search, in a featured frame, above the rest of the links on a search engine results page (SERP). A featured snippet is highlighted at the top of the page because it’s what Google deemed as the best answer to a query asked in the search bar. If there’s a featured snippet among the search results, the featured snippet link can take 7 percent of the clicks away from the top link in the search results. How Featured Snippets Are Used in Voice Search Featured snippets are vital when it comes to voice search.

* Designers: Understand the core concepts and philosophies of design and use that expertise to create responsive designs that can be efficiently coded Provide expertise on wireframes and website strategy to help construct the layout and content hierarchy of the website before applying aesthetics Understand and advocate for the brand, style, and voice of the website’s stakeholders * Understand the core concepts and philosophies of design and use that expertise to create responsive designs that can be efficiently coded * Developers: Understand the project goals and see what technological solutions they can add to the mix Bring honest, capable solutions to fit the needs of the website’s stakeholders Work closely with designers by testing prototypes, QA’ing designs, and voicing potential areas of concern Collaborate with the design team to incorporate functionality before development begins — successfully creating responsive, scalable, and battle-tested layouts * Understand the project goals and see what technological solutions they can add to the mix * Bring honest, capable solutions to fit the needs of the website’s stakeholders * Work closely with designers by testing prototypes, QA’ing designs, and voicing potential areas of concern * Collaborate with the design team to incorporate functionality before development begins — successfully creating responsive, scalable, and battle-tested layouts Interested in learning how both our designers and developers take UX best practices and implement them into website projects? Finally, a fully responsive site experience customized to the user base for the most positive user experience If this collaboration happens effectively, it ensures that every step of the website development process supports the goals of creating a great website.

The top 4 search results attract 96% of clicks on Google People are doing research online in every field Relevant & helpful information is what they’re looking for Getting to the top of a search results page is pertinent to click-through rate (CTR) Examples of online behavior that are useful to know would be: Websites your users frequent for entertainment or news Social media platforms they use most often What messaging resonates well with your users or entices them to click The time of day they’re on the internet or social media A large social media following People who’ve already liked, friended or shown interest in your social media are a good group of users to initially target your PPC advertisements at because they’re already familiar with your brand and your products/services. Lacking the right team members You’ll need an experienced team capable of creating, implementing and managing your strategy if you want to give your digital advertising the best chance to succeed.