Techwood Consulting
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Techwood Consulting is a digital marketing firm that focuses on search, paid advertising, and conversion. Our team is 20+ and growing, actively supporting 70+ clients across the US. We have offices in Atlanta, New York, and the midwest.
About Google's New Search Ad Formats With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. Marketers provide up to fifteen headlines and four descriptions per Responsive Ad, and Google’s machine learning process begins to combine and swap headlines until it finds the best performing combinations for each search query and user. Both the New Text Ads and the Responsive Search Ads are substantially larger than the old Expanded Text Ads, increasing 55% in size. Business who rely solely on organic search for traffic may start to see that traffic decline as these new ad formats take up more real estate pushing organic listings down.
People use search engines like Google to find information and solutions to their problems and Google wants to provide the best answers to their questions. Google will recognize the targeted, quality content on your website and this will help your business rank higher on search engine results pages. It’s important to give users a reason to click on your site, whether it’s in the title of your landing page or the meta description that appears in search engine results. You can use blog posts and targeted landing pages on your website to speak to your audience, making sure to include a reference to both the problem and solution, and a call to action that encourages the reader to follow up with your company.
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. “Optimize” will use Google’s machine learning technology to deliver ads that are expected to perform better than other ads in your ad group. Here are a few specifics that can make a proactive difference in your account rather than waiting out the storm: If you are not already employing bidding tactics like Target CPA, Target ROAS, Maximize conversions, or Enhanced CPC What words, features or benefit is making the difference in performance – test new ads regularly, but try to keep to 3 good performers and 2-3 test ads.
How the Stages of the Customer Journey Shape Conversions Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. The consumer knows the problem they need to solve, the type of product or service they need and has become a “shopper. Text ads in search engines, product listing ads, and remarketing all aid in placing your company, product, or service in front of a potential customer at the moment they are ready to purchase.