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You’ll find your subject will be able to deliver the same sound bite, if not better, and they’ll say it how you want them to. The best interviews are conversations When you don’t authentically engage with your subject you are putting more and more pressure on them to become a sound bite machine – because they know you’re just reading a list of questions, not really listening to them. it’ll make interviewees think you’re engaged/interested in what they’re saying, even if you’re thinking of what’s for dinner tonight. If you start doing these three things, you’ll notice answers to questions will start sounding more authentic, interviews will be quicker to complete, and people will leave the interview chair happy – not ashamed.

: if we create a video about our capabilities, we’d rather get 100 of our most valuable potential customers watching our brand film instead of 1,000,000 random viewers who have no use for our services. For example, our brand film speaks directly to our most valuable customer, who we have identified as: · Has never made a video before When you get this hyper-focused about who your customer really is, we can create something that speaks directly to them; the person who is really giving you the sale. And if for some reason your content goes to someone who isn’t the decision-maker or interested in the services, we’ll still be creating a compelling story that’s interesting to watch so that in time, or when a friend of theirs is looking for a service like yours, they’ll remember to contact you. So remember: the key is not so much in accumulating view counts, but rather in focusing on getting the right people to watch your video by identifying who exactly you want to speak to.

Whether needing the project for your own business or company, or being on the client side required to produce the short-lead project, it can be a stressful time for sure. As such, we’ve produced a significant number of rush projects throughout our seven years of business and each time, we learn something new. YouTube or Vimeo don’t offer footnotes for you to explain the areas that don’t make sense while you were in a rush producing it. Time to marinate on what is going to happen and let your gut check think on things ultimately leads to greater success.

Everyone wants to win points with the boss and hit a homerun on their video production project, but the fastest way to a positive outcome is to fall into the number one client pitfall: waiting to involve stakeholders at the final, big reveal. The Temptation: Win points with your higher-ups by staging a “grand reveal” of a finished video – and not involving final approvers during production so as not to bother them with rough cuts or frustrate the creative process. As your production team, it’s our job to support you and hopefully create a win-win situation that leaves us looking good, you looking good, and a good-looking video to boot. The best way to set up that win-win is to get everyone on the same page before our cameras start rolling, by identifying who has the power to sign-off on the project and get them in the room for the very first strategic planning meeting to determine why you need a video and what you hope to achieve.