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Focusing on the next stage of digital transformation, apidays LIVE New York is examining the technical, business and policy considerations to implement standardized APIs for banking, insurance, healthcare and retail. Members of the Trulioo team are leading two timely sessions at apidays: Trulioo Director of Growth Rutherford Wilson will present this virtual workshop. Identity and security are, of course, of special interest to Trulioo; our clients trust us to handle their customer data securely and comply with numerous data handling laws. Register for our presentation and workshop, or stop by our digital booth to learn about the latest innovations in identity verification that are helping organizations increase trust, meet compliance requirements and reduce fraud in today’s online world.

Many of these new users are entering online sites via mobile devices, and with predictions from GSMA that 1.2 billion more people will be using mobile internet by 2025, a new market may soon be available. This opens up unprecedented opportunities for online service providers to drive innovation and customer experience and build more personal, meaningful and profitable customer relationships. For example, a customer signing up for a service through a mobile phone in transit may not have sufficient time or uninterrupted internet service to complete the online registration process. As online services expand, both new and established providers must develop onboarding processes that address these new behaviors and ensure high levels of security.

iGaming Business has invited Zac Cohen, chief operating officer at Trulioo, to provide insights about how leading gaming operators can deliver an optimal customer experience, particularly at the outset of any relationship when people are opening a new account. On July 28, iGaming is hosting a webinar, The COVID effect – inside the mind of the 2020 punter, to provide the gaming industry with best practices for market expansion strategies that deliver users with an exceptional onboarding experience that balances security and speed. As operators battle to attract new customers in a fiercely competitive but limited marketplace, understanding the expectations of consumers and getting inside the head of the 2020 online gamer will help improve their relationship immensely. Zac will explain the impact of first impressions for online gamers — new research finds that 77 percent of online gamers claim that the account opening process can “make or break” their future relationship with a brand.

Though “essential” services, such as voting, grocery and health care, are allowed to remain open, these large and complex sectors must adhere to strict regulations and are often designed to engage with citizens/customers/patients in a physical environment first, digitally second. For businesses that were previously only skimming the surface of accessibility for their digital services, this means they now must expand this across the board to bring in marginalized groups who were previously not digital-first, such as seniors and those with limited access to the internet. Technology can only be effectively applied if it’s addressing the right challenge, and to accurately understand challenges, businesses must acquire a strong sense of their current and potential customers, many of whom represent an entirely new target audience. Businesses must put themselves in the shoes of their previously least-accessible customers, which enables them to be better prepared to create the best experiences for the broadest ranges of customers who may suddenly turn to their digital services during a crisis.