This makes for the contemporary issue of most Eastern European countries: historic city buildings continue to tumble down, neglected by often corrupt heads of state, who rarely inject any money into cultural initiatives, leaving this task of paramount importance to young entrepreneurs and creatives, who express their commitment to their country in their own way – think self-funded and self-organized workshops and ateliers, creative designer brands, and independent cultural events.
When I see Georgian designers, who are creating something out of nothing, it gives me the feeling that we Georgians can do something in fashion because we really feel its artistic, non-commercial side – because we know that this side is vital to the brand more than anything else,” she said.
I used to want to work as a designer abroad, but now I think I have to be based here to make it,” he said.
One thing is certain: Balenciaga's Demna Gvasalia and Mugler's David Koma are not the only Georgian-born designers that the fashion industry will learn to cherish in future.