InkHouse

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Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.

InkHouse is an independent public relations and social content agency.

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Social Audience 5K
Categories
  • Industries
  • Careers
  • Career Advice
  • Content Production
  • Technology & Computing
  • Video Gaming
Highlights
Tweet Tweet: What’s New on Twitter

In the last two weeks alone, Twitter launched three (yes, three) new apps, tools and updates that will undoubtedly trickle down to impact, amplify and/or alter how we PR pros engage with audiences. It highlights the most important interactions, mentions from verified users, tracks analytics of the users’ posts and provides a detailed performance of individual posts. As the thought leaders we represent work to boost their presence on Twitter, Engage will be a useful tool to help them interact with their followers, while simultaneously tracking all interactions to streamline measurement and analytics, so we can continuously learn and refine. Tweeting pictures got easier when Twitter changed the character limit so that pictures don’t take up extra characters -- but last week, tweeting pictures got far more exciting, thanks to Stickers.

Best Practices for Videos on Facebook

According to a study by Quintly, Facebook videos have 4x higher engagement than YouTube videos, and Facebook reports that 100 million hours of video are watched every day on the social network. Despite Facebook’s growth as a video discovery platform, brands are often only reposting the videos they’ve already created for their website or YouTube channels – instead of creating content with their Facebook fans in mind. Below you’ll find a short list of best practices for videos on Facebook so you can worry less about the mechanics of the video and more about what story you’re going to tell. While it's fine to upload a video on both YouTube and on Facebook, you should upload the file to each platform. - Consider making the video a Featured Video on your Page, or adding it to a specific playlist to make it easy to find.

What's Trending in Tech: PR Takeaways from Mary Meeker's 2016 Internet Trends Report

Beth Monaghan wrote in her overview of last year year’s report, Meeker’s take on these trends offers a ton of insights to those in media and PR. What’s more, platforms like Snapchat and Facebook Live have taken advantage of the exploding video space, and speak to a larger shift among users – while Millennials typically communicate with text, Generation Z prefer to communicate with images. In his reflection on the report, R/GA’s associate director of connections planning, Mickey Goldstein, points out that according to Meeker, Snapchat has more monthly users per visitor than any other platform besides Facebook (the site recently surpassed Twitter in daily usage). Okay, so Ferris Bueller is a fictional character who said this in 1986 when the internet as we know it today was non-existent, but this holds true for technology and the way we consume media and content.

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