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Get it wrong, and people won’t see your brand where they should, and they’ll find you in places they shouldn’t. Consumers are more confident in third-party reviews because they’re more difficult to manipulate, so if you have stellar ratings on Lowes.com or BestBuy.com, you’ll want to include that on the product pages on your website. Where to Buy’s Ratings & Reviews module lets you showcase third-party reviews right on your website with convenient (and fully trackable) links to your product pages on the associated retailer’s site. In ecommerce, search engine optimization is critical: you want your products to show up first in Google and on retailer’s websites when people search for your product category.

Giving consumers the choice to buy what they want exactly the way they prefer has become more than just a necessity of the moment, it’s just good business. Click and collect is a purchasing method where consumers purchase products online, then pick them up in-store or at a remote distribution center. Consumers order everything they want online, and when they arrive to pick it up in-store, 85% of them buy additional products. Where to Buy Solution empowers customers to select their ideal path to purchase, giving them all the information they need to choose the best store to order your products from, while also enabling them to optimize conversion with shoppable media tools.

While brands often link ads, posts, videos, and other digital assets directly to their product pages, shoppable media introduces choice, presenting consumers with the information they need to compare buying options and clear pathways to each store. It’s “shoppable” because your viewers can compare pricing, stock availability, buying options, and more directly from your media — whatever that media may be. This is where it becomes especially important for brands to use shoppable media that displays current stock information — not information from last week, yesterday, or a few hours ago. Shoppable media that includes accurate information about various buying options lets people select a path they’re comfortable with.

Ecommerce software companies like PriceSpider tend to have a wealth of expertise to help clients get the most from their tools, and some ecommerce agencies have developed their own tools to fill gaps in their clients’ capabilities. Brands turn to PriceSpider’s digital shelf analytics platform for our unparalleled access to in-cart data from major retailers and marketplaces, our proprietary tracking technology that collects information like pricing and stock availability in near real time, and our ability to track sales in international markets. Assuming you have the data you need to track and optimize your marketing efforts, you may want to enlist an agency that can orchestrate, launch, monitor, and evaluate specific campaigns. With universal tracking and real-time data, an agency can measure the effectiveness of your marketing efforts and react accordingly.