Trans American Information Systems Inc

It’s ok to start small, adapt, and keep adding to it,” said Zaher who was a participant in a video podcast co-hosted by TAISTech with Mike Graziano, Senior VP of Sales and Client Service, and Jay Atkinson, B2B Evangelist, Oracle. WestRock dipped their toe in the B2B waters two years ago with a portal that gave customers’ insight into order history, order status, etc., across the multiple companies that they own. In 2019 armed with the proof that a digital channel was indeed beneficial for customers and employees’ abilities to service those customers, WestRock added full commerce functionality with plans to expand. Keeping true to their word, WestRock plans to continue expanding its eCommerce footprint confirming what analysts at both Gartner and Forrester have predicted: Explosive growth in B2B commerce.

Concurrently, Google added further notifications about your site’s status in regards to mobile first indexing, including the date your site was moved to mobile first indexing (Google began moving sites to mobile-first towards the end of 2018). In addition to making sure your desktop site’s content is fully available on your mobile site, confirm that your site’s metadata and structured markup is also in your mobile site’s source code. Google has measured site speed as a ranking factor for several years, and the move to mobile-first indexing means that the speed of your mobile site is now tied to your organic ranking. In addition to running speed tests on the mobile version of your site (performance between your desktop and mobile sites can greatly vary, so be sure to test both) consider running a performance test with Taistech to determine whether your website is equipped to effectively handle your site’s traffic.

With the amount of links to be found on any one page (representing dozens of different directions for Google’s crawlers to go), it’s important to signal to Google which pages you would like their bots to crawl. If Google begins wasting your crawl budget on pages that should not be crawled, it can come at the expense of your important pages not being crawled and Google crawling less pages overall. If your sitemap directs Google to one version of a page but the canonical tag on that page references another URL, it will be up to Google to decide which page to index, and may result in worse rankings for your site. Pages like these should be investigated using Google’s URL Inspection Tool to identify Google’s selected canonical tag for the page.

If you have a large site, it can take Googlebot a long time to complete a full crawl of your site (as long as several weeks), and even longer to re-crawl pages it has previously crawled. The rate that Googlebot crawls your site is a direct result of your crawl budget, which is the amount of pages Googlebot determines it needs to crawl to effectively evaluate your website. Because Googlebot can crawl any link on your site (provided the link does not have a nofollow attribute), it can sometimes crawl deep into your left hand filters and crawl URLs with several parameters that will be a waste of your crawl budget (i.e., is there any value in Google crawling a URL like “www.example.com/category? If there are URL parameters such as left hand navigation filters eating up Googlebot’s crawl, you can also use the disallow directive with wildcards to prevent all URLs with that parameter present from being crawled (i.e., if Google is crawling pages with your size filters unnecessarily, including “Disallow: