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The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM. At SEO Werkz, we specialize in comprehensive SEO (search engine optimization) services that also touch on several related themes, such as web design, social media marketing and, yes, several that relate to SEM (search engine marketing). How do these two formats compare, how do they differ, and which (or both?) should you be prioritizing for your website?

Short for General Data Protection Regulation, GDPR relates to users opting into certain forms of tracking while visiting sites or browsing the web, and can have a major effect on SEO efforts in several areas. At SEO Werkz, we’re proud to offer comprehensive search engine optimization (SEO) services, from on-site optimization to link-building, content creation, web design assistance and more. As GDPR is becoming a more widely-used theme across many countries and the web as a whole, many SEO experts are actually realizing that it benefits them in several ways. Here are a few more of these benefits, both for business owners and those in the SEO world looking to improve their site rankings and related factors.

Technology has impacted the online marketing world in numerous ways throughout the decades, and one prominent theme here within recent years is tracking. Advances in AI have allowed for high levels of tracking within areas like ads and marketing, but this has also led to concerns about privacy and whether users have consented to bring tracked. You may not have realized it, but these kinds of privacy areas have made their way into themes that may impact your SEO efforts; one important element here is the GDPR, or General Data Protection Regulation. This two-part blog series will go over exactly what GDPR is, plus how it impacts the SEO world – including several positive impacts this development has had on search engine optimization and related areas.

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in other ways as well. At SEO Werkz, our link building and other off-site optimization services are just one part of our comprehensive SEO solutions, and include professionals well aware of toxic backlinks and how to avoid them. In today’s final entry into our series, we’ll go over what to do if you’ve identified toxic backlinks on your site and are looking to remove them, plus how to go through the important disavowing process for these backlinks so they do not become an issue again in the future.