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Not only speed of viewing and assessing images, it’s fast with file management: downloading, naming, backing up, captioning and delivering to clients under high pressure deadlines. To demonstrate this in workshops I show a folder of images on an external drive in an Image Browser and a Catalog like the screen shots above. You can quickly search for images based on metadata automatically imported from the file (type, date, location, etc) as well as metadata you add (keywords, rating, usage, releases, licenses, etc,). For people looking for a single user, standalone image Catalog application, Phase One Media Pro has been my recommendation for decades, in one guise or another, but is now discontinued.

Last month I wrote about the 15th anniversary of the Australian Professional Digital Imaging Guidelines (APDIG). Each of my co-authors had their own reasons for volunteering to create the guidelines

The rule of thirds lends it’s origins to the Golden Ratio Story Telling But art and photography is more about visual language than pure mathematics. Cave paintings created over forty millennia ago are messages from our ancestors telling the story of their lives through images. Back-lighting creates romance, warm dawn/dusk light produces feelings of beginning or ending, and lighting from below suggests something sinister.

After decades in business referrals are another important way of attracting clients. Adelaide photographer Milt Wordley noted that for the emerging photographers at the table this is their good old days – now! Photographers have to be business savvy when looking at shiny new toys ensuring it’s ROI is viable. It’s important not to rush too fast into professional photography and make sure you have the breadth of photography and business skills needed to prosper long term.