itsahappymedium.com

What started as a frenzied brainstorming quickly coalesced into a streamlined product that we named Eat, Drink, Swipe– a website where users can browse a list of Des Moines restaurants and bars offering delivery or carry-out or choose a “ Our hackathon gave us a great opportunity to work and have fun with each other, but we knew the success of the project hinged on the community embracing the idea and local bars and restaurants feeling an impact. We used our experience in strategic social media to connect with local influencers to spread the word about Eat, Drink Swipe and encourage others in the community to show some love to bars and restaurants in Des Moines with customizable Instagram story graphics. Our current site features 244 Des Moines restaurants and bars, making it easier than ever before for hungry Des Moines residents to find something new to support in their community.

If somebody searches “Used guitars for sale” and your web page copy says “Buy used stringed instruments” you’re not specifically answering meeting the user’s needs, giving them a bad experience on the site. Use these keywords prominently in your website content so that search engines and web users can easily understand what your page is about. Rather than SEO shortcuts like keyword stuffing, a much better practice to please users and search engines alike is building up a wealth of relevant content over time. But good IA doesn’t just help users find information, a logical site structure also helps search engines find their way around too.

With such rapid and sudden changes reaching nearly every corner of the economy this year, who can blame a business for being hesitant about the idea of trying to plan long term for 2021. uncertain whether this trend will continue into 2021, but when it comes to planning your marketing goals for the coming year, keep in mind that it may be futile trying to reach the same goals you set in the previous year. 2021 is a great opportunity for businesses to avert their attention away from short-term goals and instead invest in marketing activities that build their brand long term. Businesses may be hesitant to engage in any long-term planning given the uncertain circumstances, but annual planning is still necessary to identify your long term objectives.

With such rapid and sudden changes reaching nearly every corner of the economy this year, who can blame a business for being hesitant about the idea of trying to plan long term for 2021. uncertain whether this trend will continue into 2021, but when it comes to planning your marketing goals for the coming year, keep in mind that it may be futile trying to reach the same goals you set in the previous year. 2021 is a great opportunity for businesses to avert their attention away from short-term goals and instead invest in marketing activities that build their brand long term. Businesses may be hesitant to engage in any long-term planning given the uncertain circumstances, but annual planning is still necessary to identify your long term objectives.