Andrew McKelvey

For example, you probably found this website by typing ‘SEO Central Coast’ or some variant thereof, and found us at #1 on top of the Google’s organic search rankings. According to the Google, SEO content is the #1 most important thing you can do to help your website, with the two most important ranking factors for any website being CONTENT and LINKS. Sure, it costs money up front to get a professional SEO copywriter to write your website content, but it’s a one-off cost, and is the gift that keeps on giving by driving both your Google rankings and your on-site conversions. Central Coast SEO and Web Design is owned by Brian M Logan, Australia’s leading SEO copywriter.

Guest posting is a powerful SEO tactic you can use to build relevant links, gain referral traffic, and help build your brand’s authority across the web. Go to Google and search for queries like “keyword + guest posting sites,” “keyword + submit a guest post,” or “guest posting opportunities” to find websites that are open to guest post applications. ‘spammy’, avoid the site like the plague, because if you see it’s obviously a site set up for ‘selling links’, then so can Google! And honestly, if you’ve written an amazing article on a topic that you specialise in, my advice is to post it on your own website, so Google’s Panda algorithm will give you the love for it, not somebody else’s site.

And while every company has different drivers influencing their design aesthetic, the common denominator between all website is that they need to present a professional image to the world that aligns with the central brand message, and thus connects with the intended audience. Driven by the WordPress CMS, and utilising the popular WooCommerce ecommerce plugin, this multi-coloured website design overflows with original creative energy, while giving a nod and a wink to websites like Red Balloon along the way. Another WordPress site, the Wesley Collage site stays true to its educational and academic roots by parsing out information and delivering it in easy to find blocks of content, to better allow students and parents to navigate to the information they require. Using the all-too-rare Kentico website CMS along with a Microsoft ASP.net framework, the Save the Children site never ventures too far away from the central branding or message that has stood the test of time.

Much like a kit-home looks almost identical to the other 50 kit-homes in the street, so it is with the free web design platforms such as (but not limited to): Because how can you expect your brand to stand out from the crowd, if your brand message (expressed through your website design and graphic design media) is bland But ultimately the key to making your website design stand out from your competitors is to make sure your small business website is tonally ‘on-brand’, emotionally connects with your audience, and by connecting, drives the audience to do something you want them to do. At Central Coast SEO & Web Design we specialise in building websites for small businesses just like yours.