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📈 A look inside an Inc. 500 Fastest-Growing US Private Company 💥 Machine learning technology for #YouTube #Advertising 👇 Optimize your paid #social 24/7
Hope for a revival in Aug-Sept & best case scenario, execute a Cross Channel Media Plan at roughly the same media mix. The SuperPac’s are largely holding on to their incredible war chest of financial reserves because right now the only news is Covid-19 Political spending is expected to be 57% up from 2018’s political cycle: $3.26 Billion spend on Broadcast and an additional $1.02 Billion spent on Cable in 2020 A state like Kentucky is not expected to see as much Presidential Race spend but it is expected to see $100M in ad spend between the Senate and the Governor’s Race. Louisiana, close to $50M. North Carolina between all the 3 races could see $250M. Before COVID, Broadcast & Cable CPMs were expected to be up 13% and 11% y/o/y.
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This means that you’re going to get more help from the social media app design and algorithm if you produce ad content that encourages people to engage without leaving the app. You can configure your audiences to show consideration ads only to people who have seen or engaged with your awareness ads. Then you can set up your campaigns so that only people who have viewed your consideration ads see your conversion ads. This way you’re only showing them to your most primed prospects—people who have already seen and showed a positive reaction to the ads that are at the wider end of your social media funnel.
Facebook tested how vertical rendering on the timeline affected response, and found that people watch vertical videos longer and more often with the sound on. Initial research has shown that 53% of people who watch reward videos on an app within one week of downloading it kept the app for 30 days or more. People like to buy from people, and user generated content gives your brand a face that people can relate to. So, as video budgets rise and marketing videos become more professionally produced, user generated content will get even more attention.