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Hubspot found in a study, that 21% more people clicked on the red button than the green button. Here’s some call to action examples, that you can use: When Implementing Your CTA Use Negative Space Negative space is your friend when placing a call to action button on a page that stands out from the rest of your content. * Use red to increase your conversion rate * Use action verbs that clearly explain the action desired and create urgency * Place CTA above the fold and take advantage of negative space Your CTAs can be a great way to convert your website visitors into leads and with the tips above you are well on your way to creating effective call to actions.

For example, if a car dealership was giving away an e-book aimed at helping a potential customer learn about when and why their car needs maintenance, instead of using a button that says – Use a button with a CTA showing the benefit to the reader like – By using the work Some more words that you can use when optimizing your CTAs are: These aren’t your only options, so feel free to play around with these phrases or any others you feel might portray the above ideas. By adding certain psychological wording that appeals to each reader in a certain way, such as showing what they gain from taking action or what they might loss by not taking action, you can improve the click through rates of your website For more information on how to further improve conversions on your website, get your free landing page optimization e-book sure to help get you more leads now.

Search engines are unable to actually see your pictures when they crawl your page or website, so providing image alt tags with the proper keyword term you are targeting in your SEO strategy helps search engines understand what your picture and article are about. Here is what the page would look like for those viewing it on the website: You can learn more about best practices for alt tags in Google’s image publishing guidelines. In the following example of an image title tag (in the same Nissan Altima vehicle review), you can see that the keyword is used in the beginning of the phrase, and the title also depicts what the image will portray to users on the website. Now that you’ve learned the basics to optimizing images and graphics for SEO on your website, your next step is to execute these optimization tactics in your on-page SEO strategy.

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead. n’t panic about trying to develop some witty content, some of the most effective words in a CTA are extremely simple. However, placing it below the fold can equal higher quality of leads converting since they took the time to read the entire page and will generally have more interest.