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Every day, millions of trucks travel across the country to move America forward. When trucks stop moving, the country stops moving.
Trucking Moves America Forward (TMAF), the industry-wide education and image movement, released the results of a national poll and detailed five years of progress, in a press conference during their fifth anniversary at the 2019 Mid-America Trucking Show. TMAF commissioned new research last month to determine perceptions of the industry from the motoring public. The results confirm that the industry has been successful in shifting public perception toward a more positive image.
Trucking Moves America Forward (TMAF) commissioned research in February 2019 to measure the impact of the awareness and education campaign over the past four years among American motorists. Motorists not only give the industry credit for moving more freight than railroads or airlines, but they overwhelmingly believe that the industry plays a very important role in the country’s economy. Many motorists have positive things to say about truck drivers and the industry, complimenting their commitment to safety and hard work. Americans believe that truck drivers are not only professionals, but safe drivers, with higher standards for safety than others on the road.
TMAF’s Research Confirms Positive Shift of Trucking Industry’s Image Louisville, Ky. March 28 – Trucking Moves America Forward (TMAF), the industry-wide education and image movement, announced the results of a national poll and detailed five years of progress, in a press conference during their fifth anniversary at the 2019 Mid-America Trucking Show. Kevin Burch, co-chairman of TMAF and president of Jet Express, Inc., said, “TMAF was founded five years ago to help shift the public’s perception of the trucking industry, which had suffered from an outdated and tarnished reputation. During the press conference, a video highlighted TMAF’s accomplishments over five years since its inception, including: • 240 trailer wraps on the road, reaching a total of 38.4 billion Americans each year TMAF’s 2018 accomplishments are showcased in their newly released 2018 Annual Report titled “Miles in a Movement: Advancing the image of the trucking industry.
A new poll has confirmed that a campaign to improve trucking’s image has been successful in nudging public perception toward a more positive image over the past five years, leaders of Trucking Moves America Forward said at a March 28 news conference here. Kevin Burch, co-chairman of TMAF and president of Jet Express Inc., said TMAF was founded five years ago to help shift the public’s perception of the trucking industry, which had suffered from an “outdated and tarnished reputation.