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Resonate is a pioneer in Consumer Intelligence Marketing, delivering deep understanding, dynamic insights, cross-channel engagement and analysis.
How to make the massive ad campaigns targeting vaccine-hesitant Americans effective and efficient The Biden administration is pouring millions into a national vaccine campaign. Built from our latest COVID-19 and Emerging Trends Consumer Flash Study and the thousands of other data points available in the Resonate Ignite Platform™, we identified an audience of roughly 76 million Americans who are hesitant to receive a COVID-19 vaccine, but are ultimately persuadable. Where vaccine campaigns should focus their ad spend While the Biden Administration and Ad Council campaigns are planning to run ads across multiple mediums to reach their audience, our insights show that when it comes to the vaccine-hesitant persuadables, a digital approach will be most effective. How American’s Feel about the Vaccine Today + 5 Tips to Reach the Vaccine-Hesitant Ready to reach this audience or another microsegment of Americans?
For ecommerce brands, the pandemic-induced shift to online shopping represents an opportunity within a largely untapped market of online shoppers over 55. In an article recently published in DigitalCommerce360, Senior Content Marketing Manager Heather Bien discusses the trends we’ve observed in Baby Boomer shoppers since the start of the pandemic in March 2020 — and the ecommerce habits we expect will continue long after we’ve seen shots in arms. With the deep, real-time data available within the Resonate Ignite Platform™ at the individual level, we’ve seen that Baby Boomers are almost 14% less likely than the average American to say they’ll return to grocery shopping in-store post-pandemic. Want more insights on who these Baby Boomer ecommerce shoppers are and what we can expect from them in a post-pandemic world?
What telecom marketers need to know about U.S. wireless consumers to ignite growth and prevent churn 92% of consumers use their phones to communicate with friends and family. As consumers consider their wireless carrier satisfaction, Resonate’s real-time and granular insights are your telecom marketing secret weapon for preventing churn, fostering loyalty, and acquiring new customers. Every telecom marketing professional should know how to use fresh data to tackle acquisition, expand customer relationships and lifetime value, and prevent churn. Get the insights and tips you need for telecom marketing success Download now for real-time, granular, and actionable wireless consumer data.
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today’s customer analytics practitioners are no longer data geeks feeding In Forrester’s customer analytics playbook, Principal Analyst Brandon Purcell lays out the best practices, strategies, and technologies that make analytics a core CI capability. Why and how customer analytics must deliver contextual insights Want to learn more ways to ignite results with fresh data?