Boden Agency

We unveiled it after Hispanic Heritage Month on purpose – while commemorative months are important, investing in Latinx is a year round strategic imperative that ladders up to diversity & inclusion, helping brands both drive brand reputation and growth from this community. The New Latinx Reality (impact of COVID-19) outlines the short and long-term implications of COVID-19 and the new Latinx reality for brands. Understanding Latinx’s Evolving Mindset critically assesses how evolving mindsets shed light on new pathways for brands to effectively engage Latinx consumers as a united community during this critical time. Cultural Truths Inform Purposeful Strategies proposes how to drive long-term trust by rethinking narratives that address the community

By elevating the importance of the Latino community, Boden has succeeded in building a Hispanic communications powerhouse serving the leading brands in the country MIAMI — Sept. 17, 2020 Today, Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. Under Natalie’s leadership, BODEN has established itself as the country’s leading Hispanic public relations agency, serving Fortune 500 companies such as Target, McDonald’s, UnitedHealthcare, DISHLatino and L’Oréal’s Dermablend. PRWeek’s 2020 Hall of Femme inductees are selected after reviewing the contributions and achievements of countless talented communicators across the nation in order to identify those that demonstrate leadership, creativity, excellence, and the true spirit of public relations.

Online resource will help brands connect with and support Hispanic communities across the country MIAMI, FL- April 9, 2020 – BODEN, a full-service, female-led communications agency on a mission to help global brands Lead with Culture™, announced today the launch of the COVID-19 Hispanic Public Relations Resource. The online resource includes interviews with media and influencers, tips and insights for communications teams and a downloadable stakeholder list including names of journalists, influencers, organizations and healthcare experts who are trusted sources in the Hispanic community. ’s “Despierta América” discusses how COVID-19 has transformed broadcast news and how companies can reach Hispanic audiences with messages of support and optimism; and top Hispanic influencer LeJuan James, who boasts more than 6 million followers across his platforms, provides insights and parameters on how brands can engage with Hispanic consumers in a meaningful way by working with social influencers. Investing in the Hispanic community is investing in the growth, prosperity and future of the U. S., and BODEN is committed to providing resources to the brands and organizations that want to support this important segment at this crucial time,” added Boden.

We are proud to announce that Natalie Boden, President & Founder of BODEN, has been inducted into PRWeek’s 2020 Hall of Femme. the industry’s best, paying homage to the female leaders who are transforming the industry and paving the way for younger generations. As a Latina and an immigrant to the U. S., it fills me with immense pride to receive an honor like this. This is an important time for representation in our country and I’m committed to continuing to carry the torch on behalf of women in our profession as well as the Hispanic community,” Natalie Boden, President & Founder, BODEN.