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We also have stats that prove that when a spouse is booked to come to the Day 2 Report of Findings, more people actually close on care. How many of your Report of Findings (ROF) / Treatment Plans end up with a patient moving forward with care? I’ve sold and been around sales for all of my career and when I hear that an office closes 95% of the treatment plans they present, I don’t think, “Great job!”. Our sales coach, Lisa Berthelsen, is available to help with that , we offer monthly group sales technique conference calls, the ResourceHub has dozens of tools to help, and there are countless books that can help with the topic,

The media is providing constant updates to the public about the latest number of infections and deaths from the novel strain of the virus and those numbers are climbing. While the actual severity of the COVID-19 virus is still to be determined, there is no doubt that the fear of this unknown pathogen is impacting prospective patient motivation and willingness to explore elective procedures. As of the time of this article, the media is painting a worst-case scenario for the public, stirring up anxiety and fear. Anticipate lower show rates at public gatherings, like seminars, and a greater sense of concern in general.

If seminars / workshops are a big part of your new patient activities and you want to continue running them for the next several weeks, expect show rates to be lower, as more people stay home and avoid public settings. Consider putting together a video about the practice that we can run and/or videos educating the community on coronavirus, achieving better overall health, or other health-related topics. ’s presence in the community and give new patients peace of mind that your office is being proactive about their health through the steps above. Receive a free practice audit and learn how our digital marketing program can 10x your new patient leads by filling out the form below.

While the actual severity of the COVID-19 virus is still to be determined, there is no doubt that the fear of this unknown pathogen is impacting prospective patient motivation and willingness to explore elective procedures. While digital content online can’t replace the relationship built up through face-to-face discussions, they can be quite effective at educating prior to an office visit and building trust in the practice. Also, from an advertising perspective, video ads are 2 or 3 times more effective at driving patient engagement, click-through-rates, and conversions. Receive a free practice audit and learn how our digital marketing program can 10x your new patient leads by filling out the form below.