Lachlan Perry

Facebook has taken a “nuclear” approach to the bargaining code to show that posting news on Facebook is more beneficial for news publishers than it is for Facebook themselves. It isn’t exactly clear how much revenue Facebook makes from Australian news publishers each year, however, the ACCC estimates that Google collects 47% of all online advertising in Australia and Facebook collects 21% – suggesting it could be even less than what Google makes off ads for Australian publishers each year. With Facebook effectively shutting down news in Australia, these publishers may feel the squeeze without referral traffic to help increase their advertising revenue, which is reiterating Facebook’s point that news media needs Facebook, but Mediation between the Australian Government and Facebook will likely take place given there are concerns of how “news media” is defined in the code, that Facebook can inadvertently block content from reputable government sources which appears to have already happened.

It’s important to note that focusing on creating evergreen content is only important for topics that generate a consistent amount of interest and demand (search volume). For a more comprehensive understanding, evergreen content typically encompasses the following crucial characteristics: Evergreen content should not only be relevant, but it should also be of high quality. Aside from its long shelf life, evergreen content often ranks high in the search engine results thanks to its timelessness and help from a few search engine optimisation (SEO) tactics. If organic search marketing can help improve your site’s ranking in the search results, evergreen content is the concept that can help you generate organic traffic consistently.

Latent Semantic Indexing has a long-standing history of being misunderstood and in this article, we’ll try to dispel all the myths and help fight the disinformation surrounding LSI and why it’s nothing more than a fancy term used to sell SEO courses and eBooks on “how to write better content for better rankings”. In fact, if you conduct a Google search for “latent semantic indexing”, you’ll see that almost all of the top results include a section on LSI keywords and how to use them for your website copy to achieve better SEO results. There are LSI patents that appear on Google Patents but none of them seems to indicate that latent semantic indexing plays a vital role in how Google looks for synonyms and related words. If Google does indeed use phrase-based indexing, then the significance of these related words and how frequently they are mentioned with one another can help Google better understand the context of your pages.

Today, we’ll explore why you need to be link building to achieve the rankings you need to boost your business and how to find a reliable, trustworthy link building agency. Many cheap, Black Hat link builders use Private Backlink Networks (PBNs) and other poor-quality sites that will benefit your short term SEO but can have long-term consequences if your site was to receive a manual penalty from Google. Even if you’re only looking to place a small link building order and don’t require bespoke outreach right now, always look for an agency that can conduct bespoke outreach if you need it. One way to tell if the link building agency you’re thinking of using has an in-house content team is to check if they offer content writing services, with different standards of writing.