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In this post, we’ll focus on post value to calculate the value of each piece of content and, in turn, how much of it you should produce. Here is the formula using Gemini’s data above: Based on the above, we now know that if Gemini wants to increase their monthly traffic to 22,400 per month, they’ll need to produce 70 posts. For example, let’s look at this breakdown for Cornix vs. eToro: Even if Cornix had the budget and team to create content to close the gap on eToro, their domain authority is far lower (not just in comparison to eToro but for their industry as a whole)—realistically that content isn’t going to outrank eToro’s. Similar to the equation above, this instead looks at monthly traffic value to determine what your potential ROI would be for an individual post based on a competitor: (Monthly Post Traffic Value * 24 Months)

Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “ In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think. * 26:37: The state of AI in copywriting * 31:53: Copywriting trends to look forward to in 2021

This is usually where we recommend that people start before getting in the nitty-gritty of link building strategy or keyword research, with the thinking that if you have a site that just isn’t engaging, it doesn’t look nice, is not well designed, this is going to negatively impact the chances of success with the rest of your SEO efforts. Whereas the passive link-building strategy will be creating content that we feel confident can drive links organically over time, without that manual outreach that’s needed for something like infographic promotion. By prioritizing link-building first, you’re able to increase your brand’s overall authority, which will make it easier for you to then rank for more bottom-funnel transactional keywords that will help make a big impact on your business overall. The reason that we recommend this three-pronged strategy when you’re up against high authority is because you’re able to create a site that is authoritative and trustworthy, that sets you up for long-term success, so that prospects are more likely to share your content.

It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR. In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy. * 7:40: What “going viral” means in different industries * 16:50: