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Targeted realistic keywords help improve your site's visibility in Google and other search engines. Broad keywords: 1 to 2 words with a large search volume, high competition, difficult to rank • Body keywords: 2 to 3-word phrases that have a moderate monthly search volume Niche keywords your customer is likely to use that are easiest to rank The best keyword strategy depends on identifying highly relevant keywords. Also, a keyword gap analysis looks at the keywords your competition is ranking for and whether their traffic is coming from paid ads or organic sources like social media or search engines.

Even for those that choose WordPress, there are different options on how to get a website started, and knowing the difference between those options is important for making the right choice. Using WordPress.org, you download the WordPress software to install on your own server or server space that you have leased through any one of the many different hosting providers online. Using WordPress.org, users download the WordPress software for installation onto their own server or a third-party server that will host the website. Users who have their own server or who rent affordable server space from a third party will often save money in the long run over users who choose the paid plans from WordPress.com.

Entrepreneurs who want to open an online retail business but don't want to handle the cost and risk of carrying the inventory on their own will often opt to start a business that utilizes dropshipping. The type of products you offer will help you make all the other major decisions that follow, from your retail outlet's name and branding to the format you wish to use to sell your products and reach your customers. Once you have decided the product line you wish to sell, you need to locate manufacturers and wholesalers who can provide you the product as well as dropship it to your customers. Although dropship services can be provided by retailers who display samples of merchandise in a physical store location, the most common way that entrepreneurs get into dropshipping is by setting up online ecommerce shops.

Starting a blog with Blogger means you do not have control or ownership of your site. Again, you do not own your blog with Blogger, so even if you create a successful retail site, that site is forever subject to what Google decides to do with the platform moving forward. Their site is what it is, and if you want options that aren’t available, there is no way to add them to your site. Blogger offers very few site options, so there isn’t much need for lots of support documentation.