Maroon PR

As newsrooms face mounting pressures and social media becomes more crowded, we need to enhance how we help our clients stand out from the crowd In addition to our core services of earned and owned media, we are enhancing our cleints’ content through video and  podcasting, and working more in the paid space to maximize client budgets. She has a lot to manage, not to mention adorable Charlotte, but she still finds time to make sure the approach isn’t cookie cutter, but creative and new, while still balancing her workload. but he started Golf Channel, created the deal with The Arnold Palmer drink that showed great foresight and garnered him a ton more money ($1 per case in perpetuity) and more.

Two Maryland-based sports marketing companies, Team Services, LLC and Maroon PR, have come together to form SAIL, Student Athlete Image & Likeness, that will work with schools across the country and their student athletes to help them navigate and understand the new NCAA Name Image and Likeness rules that will be taking effect in 2021. Team Services, LLC, based in Rockville, Md., specializes in developing and selling naming rights and sponsorships as well as providing strategic consulting services for clients activating sports properties. Team Services Co-Founders, Fred Fried and EJ Narcise, and Vice-President Chris Hudgins; along with Maroon PR President John Maroon and Vice-Presidents Matt Williams & Jennifer Renehan bring over a century of sports business experience to SAIL. We aren’t agents but advisors who will utilize our wealth of knowledge and experience to assist both schools and student-athletes as they navigate the new world of Name, Image & Likeness, said SAIL Vice President Chris Hudgins.

As Maryland Food Bank’s public relations agency, Maroon PR is tasked with keeping the non-profit agency in the news as they tackle the issue of food insecurity in Maryland. And while there are no shortage of important stories to be told and critical messages to be communicated, as media relations professionals, we have to do our research, find creative story angles and develop compelling pitches in order to compete with the saturated news cycle. As media outlets evolve and continue to enhance their storytelling opportunities, we are always encouraged by new content opportunities, particulary when it comes to long form content and conversations. In February, we pitched Carmen Del Guercio, president/CEO of the Maryland Food Bank for the segment, knowing that his background was particularly interesting and that he had a very compelling story to share when it came to dealing with the COVID-19 crisis.

Budweiser, who donated a portion of their ad dollars COVID efforts, killed it with their #EyesOnTheClydes Twitter campaign that brought back the nostalgic commercials we love while offering fans a chance to win a retro fridge stocked with beer. The original, viral commercial has taken on a whole new life since it became a meme and State Farm recast Jake as someone younger and relatable for a more diverse, also younger audience. The celebrity-studded Super Bowl State Farm commercial created its own meme based on the original, with Drake from State Farm as Jake’s body double. Funny commercials and celebrity endorsement are nothing new, but the consistent use of memes by advertisers is only increasing and it’s clear that in order to stay relevant, companies need to learn to pay attention and play along when the opportunity arises.