Ben's Soft Prezel

We are proud to announce that Ben's Pretzels is the first pretzel company in the nation to offer customers the opportunity to order pretzels on-the-go via their mobile device! Ben’s Soft Pretzels’ real estate partnerships with retail giants such as Walmart, Meijer, Simon Properties and others mean that customers can order a fresh baked pretzel while they are are browsing in the sporting goods section of Meijer, getting new tires at the Walmart Auto Care Center, or while shopping at their favorite mall retailer. Click here to read the full Press Release.

This National Pretzel Month, or Pretzeltober as we love to call it, we are raising funds for Veterans via the Intrepid Fallen Heroes Fund. We are also offering our beloved customers month-long promotions to celebrate our signature month! To read more about Pretzeltober, please check out the most recent article on Franchising.com.

To be positioned for the next stage of franchise growth, Ben's Soft Pretzels has recently created a Advisory Council Board made up of extremely talented professionals from Winmark Franchise Partners and Faegre Baker Daniels law firm. The Advisory Board is charged with helping the Ben’s Soft Pretzels team enhance system performance, refine brand marketing and strengthen the franchise operation overall. Click here to read the full news release.

Ben's Soft Pretzels is proud to announce our participation in the IFA’s VetFran Program, which provides special financial incentives to qualified veterans. As a way to give back and to say "thank you" to Veterans, Ben's Soft Pretzels is committed to giving the men and women who have proudly served our country a 50% discount on their franchise fee. The VetFran announcement comes on the heals of Ben's Soft Pretzels announcement to raise money for the Intrepid Fallen Heroes Fund again this October during National Pretzel Month. To date, we have raised more than $92,000 for the Intrepid Fallen Heroes Fund.