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Google Image Search 5 Local Search Optimization Tips for Improving Your Digital Footprint As a local business, you need to make sure people in your geographic area can find you online. In this article, we are going to show you how you can leverage Google My Business (GMB) to establish your service area online and increase your local discoverability. This type of listing places less emphasis on physical location and allows you to tell Google that you service certain areas and should be visible in local searches for those customers. Like other local businesses, service area businesses can now appear in Google Maps listings and in the Local Pack.

LATEST POST How to Establish Your Service Area on Google with Google My Business 7 The reason is that Google will try to send people to the most relevant page for their search, not necessarily your homepage or contact page. You can signal this information to Google by creating a page for your service areas using the following structure: It is also critical to have in place if you want your site content to be eligible for showing as a “Featured Snippet” in a Google search.

A customer engagement strategy helps you increase customer satisfaction by engaging with your consumers and delivering the information they need to solve their problems. Our Surefire Local team has come up with a few ways you can optimize your online engagement, helping you make the most of your marketing efforts while building your brand in the greater online space. You can train your chatbots to handle simple inquiries or teach them how to field questions so that when the customer is handed off to a real human, that person already knows the ins and outs of the problems the customer is dealing with. As a business, it offers you the ability to respond to inquiries and comment on relevant products and services in ways that build brand awareness and help your consumers see you as a leader in your industry.

Not only do people’s brains rely heavily on the images they see online, but when you optimize your website for Google Image Search, you can also reach people who may have a hard time finding the words to describe the products that will solve their problems. Use Captions to Add Extra Layers of Information Captions help the search engines understand what’s going on in your images when they can’t be understood visually right away. In other words, you can use the same image in multiple posts, but still give each one a different caption so the search engines can help direct the people who are most likely searching for the content found around the individual blogs, web pages, or threads. When it comes to Google, alt tags play a similar role to captions and file names, but they come into play when a browser isn’t able to render the image.