triplelift.com

For a single publisher, who is handling all of their ad tech in-house, I’d recommend trying to test as many targeting solutions as possible in 2021 and staying up-to-date on the future of privacy and the demise of the third-party cookie through the various industry resources (such as AdExchanger, Digiday, eMarketer, AdWeek to name a few). For publishers, e-commerce companies, or app developers that don’t want to go it alone, ad management companies like Freestar can often help mitigate the headaches of addressing the ever changing world of ad tech (in addition to increasing revenue!). We also will continue to add new features and support for additional ad units and integration types to our app monetization platform that is very unique in the ad management space. Ultimately, we remain committed to building products that further cement Freestar as the one-stop shop for publishers, e-commerce sites, app developers and advertisers who want to optimize revenue and performance.

The following email was sent to all TripleLift employees immediately following an all-hands meeting where Co-Founder and CEO Eric Berry announced the acquisition of the company by Vista Equity Partners. TripleLift announced today that a majority stake of the company will be acquired by Vista Equity Partners, a leading private equity firm focused on software, data and technology-enabled businesses. Through your hard work, we have delivered on that original thesis, expanded to become a large and well regarded programmatic exchange, and have begun commercializing a truly differentiated CTV business. * Further expanding into priority international markets across Europe & Asia Vista is a value-added investor with an extensive track record of helping companies achieve excellence by contributing professional expertise and proven best practices.

In the first year or so, I spent a lot of time working to ensure we had a scalable foundation in place for some more basic things like accounting and HR and automated a number of time-intensive processes. During that time we went from having offices in Phoenix (our headquarters), New York and Los Angeles to a majority remote team in 2019 when we shifted our focus to hiring the very best people, no matter where they were located. Much of our success – such as being the number 1 fastest growing company on the 2019 Inc. 5000 list which we followed up with a number 36 ranking in 2020 – has been driven by retention and growth of existing customers, not just new customers. Be it increasing headcount on our client success team, improving our external dashboard, building new ad products or making upgrades to internal systems, we always strive to get 1% better each week and make our customer’s experiences with us remarkable.

In 2020, we saw hundreds of brands and small businesses pull ads from social platforms after it became clear that their content moderation practices allowed for the spread of misinformation and hate speech. White glove supply and demand auditing TripleLift has strict policies in place that ensure humans and technology audit all supply sources we work with, as well as your creative assets for flawless delivery. Buy TripleLift’s Native, Display, Branded video, In-stream, and OTT across inventory that is directly sourced from the same SSP you already work with – just with no resellers. Filter UGC (user generated content) Sites and platforms that allow user generated content can be difficult to monitor.