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But that’s just too much detail, let’s get to the point of the article and discussing the Metas. In most cases, these two tools are used to bring in viewers, but it’s also used for increasing the chances of ranking on the 1st page of Google sometimes. First let’s take a look at the WordPress example and how it shows up on Google, compared to how the tool tells us to optimize the content. But, if the clickthrough rate is great, but the page isn’t ranking that well, maybe it’s best to add some keywords inside the main content of the article, or maybe it’s best to insert a bit more in the metas.

With user engagement, interests and browsing habits being collected and tracked more than ever before… websites and blogs of all sizes should be using this data to improve user experience through site content, navigation, calls-to-action, and user intent. As you can imagine, this type of personalized site experience works great for content sites but even better for eCommerce sites that can track and break down user profiles based on purchases, ROI, and sales conversions. From a user engagement standpoint, this is providing value back to the end-user by showing them ads that are relevant to what they’ve already acted on or didn’t complete the first time around – Since we are focused on user engagement, there are plenty of ways to create custom ad copy and landing pages that simply ask the user if they found what they were looking for, how you can provide more value, and simply making the end user feel appreciated.

Marketers around the globe rely on videos to influence the purchasing decision of their social media users. Through effective social media marketing, marketers can easily access the social circles of their consumers, find out their preferences and use the content created by them to create emotional connections with personalized posts, while promoting your business. No wonder, 74% of marketers use images on social media, as revealed in Social Media Examiner’s research. According to Social Media Examiner’s research, only 10% of social media marketers use audio content.

As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. If you’re a new company and need to generate leads quickly, you’ll likely need to use some of the other lead generation techniques mentioned here. You’ll need to find which keywords offer the best balance of high performance at a low cost, which will most likely mean looking for long tail keywords (those with an overall lower volume, but with high specificity). When considering offer-optimization, remember this is ideal for generating more solution-aware leads and works best when used alongside other lead generation techniques.