Blue Bear Creative

Today, we’re here to give you a little more insight, explaining what Twitter’s newest metric (mDAU) means, diving into the platform’s user base, and how understanding the two can help you to build a valuable Twitter presence for your brand. It’s not about total individual account use anymore or the growth of DAU; instead, it’s the amount of daily time spent on the app – time in which a user could potentially see an ad. Restaurant brands like Denny’s and Wendy’s surged to relevance by finding niche personas that resonate with relatable feelings people like their customers experience every day. Having done their homework, brands like Wendy’s and Denny’s stand as constant reminders of Twitter’s potential upside for food & beverage brands.

Establish guidelines and align on your TikTok strategy before your brand jumps into the platform because you need to be prepared to move fast. In moving fast, some may fear their TikTok content won’t come across with the polish needed to meet brand standards; that’s actually a good thing – overly produced videos feel unnatural within the TikTok feed, tipping off users that ‘ rough around the edges’ video will pass your team’s creative review, then influencers may be a better way for your brand to tap into the exposure TikTok has to offer. * Use TikTok if you’re willing to research your audience, act quickly, and toss some of your regular processes out the window.

Establish guidelines and align on your TikTok strategy before your brand jumps into the platform because you need to be prepared to move fast. In moving fast, some may fear their TikTok content won’t come across with the polish needed to meet brand standards; that’s actually a good thing – overly produced videos feel unnatural within the TikTok feed, tipping off users that ‘ rough around the edges’ video will pass your team’s creative review, then influencers may be a better way for your brand to tap into the exposure TikTok has to offer. * Use TikTok if you’re willing to research your audience, act quickly, and toss some of your regular processes out the window.

Today, we’re here to give you a little more insight, explaining what Twitter’s newest metric (mDAU) means, diving into the platform’s user base, and how understanding the two can help you to build a valuable Twitter presence for your brand. It’s not about total individual account use anymore or the growth of DAU; instead, it’s the amount of daily time spent on the app – time in which a user could potentially see an ad. Restaurant brands like Denny’s and Wendy’s surged to relevance by finding niche personas that resonate with relatable feelings people like their customers experience every day. Having done their homework, brands like Wendy’s and Denny’s stand as constant reminders of Twitter’s potential upside for food & beverage brands.