Formative

we’d be talking about brain science and artificial intelligence, the next about ocean expeditions and building the largest plane in human history, the next about the Seahawks and Trailblazers, the next about elephants and sharks, the next about Cinerama and MoPop, and the next about how Quincy Jones thought Paul could “sing and play just like Hendrix. Paul didn’t like bringing attention to himself, which at times made our work more difficult, but it was also a refreshing sentiment in an era of rampant self-promotion. Paul just liked what he liked, and a lot of what he liked was helping people, especially the people of Seattle. You’ll come to find the building you work in was built by Vulcan, or your favorite museum was endowed by Paul’s foundation, or that Paul once tried to build Seattle our own Central Park.

These adoption-driving objectives are best addressed in the dashboard planning phase by working with end-user stakeholders to define requirements aligned with three aspects: Visual Simplicity, Depth of Data, and Unique Data. Working with end-user stakeholders to identify the right level of depth is about proactively uncovering common questions they may have when reviewing data in the dashboard and deciding whether to develop features and functionality that can answer them, or direct users to other analytics solutions. Developing a bright line between when users should use the dashboard and when they should dig into a platform’s analytics to answer their questions will limit dashboard requirements and help set expectations that increase end-user adoption. There are many ways to develop unique data and views for dashboards, but two primary ones are: focusing on cross-channel data, and working with end-users to create or identify and visualize data linked by unique characteristics such as a post-tagging taxonomy, or custom audience segments.

It’s estimated that over 60 million Americans use a voice-enabled virtual assistant at least once every month, and more than 35 million Americans use a voice-enabled virtual assistant home hub like Amazon Echo on a monthly basis. Intelligent voice-enabled personal assistants like Alexa and Cortana provide users with an intuitive, personalized experience through built-in capabilities, or skills. The user says the activation word or phrase The app or device immediately detects the activation word or phrase While voice interaction is quite different from graphical user interfaces, the quality of the user experience still hinges on usability, flexibility, and efficiency. The most successful voice-controlled apps add value to users’ lives by providing prompt, concise feedback, avoiding common pain points like misunderstood commands and irrelevant responses.

Let’s look into the cost of quality by applying the 1-10-100 Quality Management rule by George Labovitz and Yu Sang Chang: it costs $1 to verify a record as it is entered, $10 to fix it later, and $100 if nothing is done. nurturing process provides a company the ability to present a prospect with content and information that the prospect is interested in, and establishes the company as an authority in a prospect’s eyes. The more intuitive aspects of nurturing include planning your lead nurturing activity so that it is personalized, leveraging the data you have collected, ensuring the process is repeatable at scale (avoid micro-segmentation), and delivering information that is interesting and educational. Companies that don’t have their CRM/MA systems and processes aligned to this natural cycle end up dropping leads prematurely – not because interest waned, but because a sales rep can’t afford to manually maintain that contact, but the systems are not set up to accommodate this type of nurture cycle.