simpli.fi

– Simpli.fi, a leader in programmatic advertising and agency management software, announced today that Lynda Clarizio has joined the company’s Board of Directors. Clarizio brings a wealth of experience to Simpli.fi’s Board, previously holding positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at INVISION, President of Advertising.com and Board Memberat IAB, among many others. Her deep experience in media, advertising, and business will benefit Simpli.fi greatly as we pursue the large opportunity ahead of us for automation of agency operations and programmatic advertising,” said Frost Prioleau, CEO of Simpli.fi. ’s primary clients are independent advertising agencies as well as multi-location brands, local media groups, networks, and trading desks with over 130,000 active daily campaigns run by more than 30,000 active advertisers.

I think with the accelerating pace of change, 2020 was a wakeup call for many advertisers who now have seen the benefit of being able to change targeting, messaging, and tactics quickly to meet the needs in different parts of the country. Programmatic offers the ability to aggregate high quality inventory from thousands of inventory providers while using a consistent targeting methodology over that inventory, and measuring delivery and other KPIs with the same method across the various inventory sources. In addition, programmatic advertising offers transparency down to the data element-level giving marketers unprecedented insights into every campaign impression at every spend level. My top three tips for marketers to thrive in 2021 consist of the ability to be agile with your campaigns, take advantage of the precise targeting and measurability of CTV advertising, and work with your partners who can help improve your performance.

Simpli.fi’s OTT/CTV advertising solution —now let’s dive into Simpli.fi’s advanced attribution capabilities that would be unheard of in linear TV. And after an OTT/CTV ad is served, Simpli.fi can report back stats such as the completion rate, app delivery, mute and pause rates, and more. Simpli.fi’s OTT/CTV solution, can provide advertisers with advanced metrics that would be unheard of in linear, such as: Attribute Online Browser-Based Conversions for Any Size Campaign: Track online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more. What’s more, after an OTT/CTV ad is served, Simpli.fi can report back stats such as the completion rate, app delivery, mute and pause rates, and more.

Thanks to the technology that powers Simpli.fi’s Addressable Geo-Fencing and Addressable OTT/CTV solutions, addressable programmatic represents the most granular location-based targeting available. Addressable programmatic with Simpli.fi lets advertisers reach consumers household by household Addressable programmatic with Simpli.fi lets advertisers reach consumers household by household Advertisers can then build and activate a custom household-level audience in real-time using more than 500 offline data variables (including demographic, economic, and political variables) for inclusion or exclusion via full Boolean capabilities.