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After 30 years in the sign industry it still amazes me that when starting a business some people do not realize that their cool new logo is not as recognizable as the McDonald’s logo. The only other option is if you aren’t willing to create a million-dollar marketing budget to create awareness of your new brand then this is a moot point, but most small business owners do not have that resource or the knowledge. Yes, HeadQuarters looks good but would need more to get the point across being a new business, while Chop Shop is plain yet strong but still really doesn’t say barber shop. I guess my point is most people need to realize no matter how cool a logo, maybe signs like below do a better job than a fancy logo signs because in the end, as a sign person we want our customers to succeed even though it is fun to make awesome looking signs, if the sign doesn’t help business, then we failed!

When it comes to signs, mainly cabinet signs it is important to know that there is a “rule of thumb” to only have 40% negative space with 60% copy space (type space) You do not want your logo to be floating in a box…because whoa whoa whoa! ! ! The image above gives you the run down on how your sign looks on different color choices and different choices of font colors. Once upon a time, I took on a freelance design gig for a Jewelry company with a very stubborn older man who was infatuated with using Christmas colors of green and red – for his logo design.

We love that we are able to renew the face of the buildings owned by businesses that we truly enjoy working with. Nothing Bundt Cakes, it is such a pleasure to work with you! We hope this new location in Orlando, FL will feed many happy mouths with your delicious bundt cakes! Check out this beautiful before and after shot of NBC 🙂

When you consider the name of your business and the sign you are going to create, consider what it will look like if 1,2 or 3 lights go out and change the words and slogan completely. ” Shows you how blending in 2 words can suddenly look like something completely appalling and cause your potential customers to not only run away from your business but be insulted of your lack of consideration. Here is an example of a font causing a sign to look like two letters are actually one and create the sign to look like a curse word. Keep in mind that fonts sometimes change their look and feel when they are created into a 3 dimensional object like channel lettering.