DataXu

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dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.

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Highlights
Influence(Her) Off the Record- DataXu Inc.

Attention all Boston-area women: MITX, the Massachusetts Innovation & Technology Exchange, is hosting its first Influence(Her) event of 2017 next week, right down the street from DataXu’s Boston headquarters. The Influence(her) series seeks to provide opportunities for young women to connect and find inspiration through exclusive access to leaders in the business field. Off the Record” session is focused on career success in 2017 and beyond, and features a panel of culture and HR experts including The panel will take questions from the audience, and will cover topics like social media indiscretions, difficult interactions in the office, and having to make quick judgement calls in tough situations–all under the lens of what it means to be a young woman in technology.

Our mission, vision and leadership team

For more information, visit Accomplices’ website at www.accomplice.co.Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects. Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software.

DataXu Continues to Ensure Protection From Fraud Attack

In addition to our internal solutions that detect suspicious behavior, then proceeds to block it as to not waste additional marketing dollars, DataXu has strategically developed partnerships to augment our fraud detection capabilities. Because of this, dataxu continues to offer our industry-first ‘97% Fraud Free Guarantee’ which continues to apply to these and any other fraudulent impressions. Because of dataxu’s partnership with another industry leader, IAS, we are also able to tell our clients that their fraud protection or their “firewall” has also been detecting and blocking this type of fraud. But until that time comes, customers can take solace in the fact that we will continue to improve our protection, and continue to be prepared for whatever fraudulent attack comes next.

A Day in the Life of a XuKeeper: Eric

I work on setting strategy, writing business cases, product requirement docs, staying current on industry trends, working closely with Engineering on user stories and prioritization during our agile/scrum process and when needed supporting sales in speaking to customers about our products. Prior to joining DataXu, I worked for 6 ½ years at Google as a Product Manager mostly working on DoubleClick sell-side products. I also worked as Director of Technology for the People Magazine Group (People, Teen People, People en Español, InStyle and Real Simple) where I managed a staff of 23 in supporting all of the technology needs for the editorial, sales, marketing and business offices and developing numerous advertising and editorial workflow systems and servers. as DataXu grows it’s great seeing that we’re willing to reorganize to address both market needs and improve our efficiency.

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