The Green Laundress wants to lead a clean living revolution that starts at home
Erica Ahmed’s journey into entrepreneurship began more than a decade ago with the birth of a new baby.
“I started researching and experimenting until I came up with the right combination of natural, non-toxic ingredients,” Ahmed told For Harriet.
And according to the Environmental Working Group, a non-profit organization focused on raising awareness on environmental and public health, many of the most harmful products rarely list all their ingredients on their labels, thus denying consumers of the ability to make an informed purchasing decision.
Ms. Ahmed knows how effective their branding is “I remember what my parents cleaned with when I was a child and how those messages and (commercial) jingles are forever entrenched in my mind.