Pollock Communications

latest Soup-To-Nuts Podcast features Pollock Communication’s Nutrition Communication Lead Samina Kalloo, RDN, CDN to discuss immunity-boosting ingredients and the top trending diets and superfoods revealed in our 2021 “ What’s Trending in Nutrition” survey with Today’s Dietitian. The podcast episode explores how the COVID-19 pandemic has shaped consumer demand for affordable, value-based foods that support immunity, and how our top 10 list of trending superfoods reflects these changes. You can listen to the Soup-To-Nuts Podcast episode hosted by Elizabeth Crawford and read the article from Food Navigator here: Immunity-boosting ingredients, diets rival comfort food for center stage in 2021.

In addition, with anxiety about health, wellness and the challenging economy looming in consumers’ minds, RDNs predict the top purchase drivers of 2021 will be foods and beverages that: COVID-19 Transformed the Way Consumers Eat and View FoodAs a result of the pandemic, 78% of RDNs believe that consumer eating habits are shifting away from the traditional 3 meals a day to more frequent snacking. In addition, with anxiety about health, wellness and the challenging economy looming in consumers’ minds, RDNs predict the top purchase drivers of 2021 will be foods and beverages that: Top 10 Superfoods for 2021 With COVID-19 accelerating the healthy food revolution, foods and beverages with strong health and wellness benefits, sometimes referred to as “superfoods,” have become dominant in consumer choices to help support immunity. In 2020, the food and beverage industry saw sales increases in products like green tea, as well as renewed attention on comforting, tried and true foods like dairy milk and healthy, fermented foods like yogurt,” says Louise Pollock, President of Pollock Communications. In addition, RDNs predict consumers will be looking for these top three popular ingredients in 2021 and beyond: Top 5 Nutrition Recommendations from RDNs Consistent with previous years, the 2021 survey showed that social media, friends/family, and celebrities remain the top sources of nutrition misinformation for consumers.

The finalists in Ragan’s 2020 PR Daily Awards represent the organizations and communications teams behind the industry’s best communications campaigns, projects, initiatives and content from the past year. Pollock Communications is proud to be among the elite list of finalists for our work on behalf of Moon Cheese. Recognized in the category of Consumer Marketing, Pollock’s Moon Cheese campaign secured top-tier national news coverage and engaged relevant influencers to help drive awareness, distribution and sales for the brand. The 2020 PR Daily Award Winners and Honorable Mentions will be announcement in December in a special edition of Ragan.com.

As part of its Member Spotlight series showcasing its incredible members, the New York Chapter of the Public Relations Society of America (PRSA-NY) interviewed Louise Pollock, President of Pollock Communications, for its latest installment. The feature details how Pollock combined her passion for food and PR to break into the industry, her favorite experience and what she loves about the public relations profession. A PRSA-NY member since 1992, Pollock’s accomplishments and contributions to the industry have been recognized by multiple PRSA-NY awards over the years. She is honored to be included in the NY Member Spotlight of the world’s largest professional organization for public relations practitioners.