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Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. So let’s jump in and see what email industry today has to say about email marketing automation tomorrow… Econsultancy asked marketers how email marketing will evolve. With lower entry barriers for marketing automation and email marketing tools, more and more companies will use them. What is actually interesting about the Future of Email Marketing and Marketing Automation is that some of the trends we could see glimpses of in earlier years are deepening and becoming reality.

In the Email Addiction research we uncover how consumers use email and think about email marketing. During many years of helping Brands with their email strategy, we found that knowing how your customers interact and perceive your emails is key for successful email marketing. The statistics are based on a survey of 417 predominately North American consumers sampled at random and representing all demographics. We encourage you to quote the research findings or use the graphics from the report inside your blogs, presentations, online publications.

AMP for Email will make it possible to take simple actions (like booking a calendar appointment or RSVP-ing an event) directly within the layout of the email – users can interact with content without leaving the Gmail client and without visit a website. What does Google AMP for Email look like? Currently it is limited to the developer preview and email developers sign up for it and start testing the waters before AMP support will be enabled for Gmail inboxes (later in 2018.) You can sign up for the developer preview here, but you have to sign an NDA, so don’t go tell anybody about it.

Read the complete article here at Campaignmonitor What happens if you read all the “2018 email marketing predictions”, “Top email trends for 2018”, “ Read the whole story here SmartInsights reviewed the success factors to improving email ROI, combined with views and email marketing predictions of email marketing specialists making a good mix of trends which will be important in 2018. Read the complete article here on SmartInsights To set the foundation for your email marketing in 2018, Freshmail has gathered the email marketing trends and predictions from 12 leaders of email marketing space. The next tier of email marketing design trends for 2018 includes creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails.