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The biggest hurdle in healthcare marketing can be to translate the scientific, technical, scary medical world into useful, relevant and engaging information for the consumer. ” While your content may have all kinds of great facts and recommendations to relay, avoid that paternalistic tone that creeps into consumer healthcare content. ” While your content may have all kinds of great facts and recommendations to relay, avoid that paternalistic tone that creeps into consumer healthcare content. This blog post was written by Karla Webb, operations manager for WriterGirl & Associates, a healthcare content company delivering strategy, writing, editing and training to hospitals and healthcare organizations across the country.

Seamless integration of a recurring billing scheduler, an automated recycling system, and a card account updating solution can conservatively deliver an additional two-to-four percent gross annual revenue increase to your bottom line. Account numbers are invalid for many reasons: card theft forces banks to reissue cards to consumers, issuing banks sell their card portfolio to a different card brand, or customers simply lose their payment card. Account number changed" is one of many possible responses, and is the most impactful from a revenue standpoint because it immediately solves the problem of an "Invalid Account Number" decline. Account number changed" is one of many possible responses, and is the most impactful from a revenue standpoint because it immediately solves the problem of an "Invalid Account Number" decline.