This essentially means that users are of prime importance, what they wish to search is what is offered to them, so this makes the website rank better.
The better content you create, the more people like to read it, the more you get noticed and the better would be your website ranking.
In the era of mobile technology, it is important that you ensure constant improvement when it comes to Mobile Search engine optimization.
Set up a warning system that tracks significant changes such as your critical keyword rankings, flip-flopping URLs for the same keyword ranking (URL cannibalization), changes in page content, URL changes, etc.