rbb Communications

We’ve seen influencers of every category and niche – from foodies to travelers to fashionistas – shift their content to reflect cultural moments, remain timely and sensitive, and reconnect with audiences. We’re still spending despite a recession: When polled via IG Stories, 43% of the Refinery29 audience said they had bought something they’d seen on the app during lockdown; in fact, brands are set to spend up to $15 billion on influencer marketing by 2022, per people like us” belongs to micro influencers (50K – 250K followers), who receive active/robust engagement relative to their community size Love them or hate them, there is still an opportunity to work with influencers and create sponsored content that sticks among consumers. When vetting, look at what the influencer stands for, how they use their voice/platform, what more they can offer, etc. to help identify the right fit, create engaging content, and find added-value opportunities

Outrage culture can be defined as “a set of behaviors, usually displayed on social media, that aim to hold individuals and groups accountable for alleged political and social transgressions through public shaming. Well, in the case of outrage culture, defense comes in the form of analysis and the development of crisis plans and social media playbooks. Through analysis of aforementioned friction points, crisis communications plans and social media playbooks can many times pre-empt and de-escalate online outrage. In the world of outrage culture, offense would be to implement these actions in the crisis plans and social media playbooks, but to also proactively monitor your audiences through listening tools.

Without those every day, face-to-face interactions in the office, it’s even more important to perhaps request a “coffee talk” for 15-30 minutes to get to know others and for others to get to know you too. Be mindful that your superiors are busy too and they might not be able to answer your questions right away, but don’t let that discourage you from asking away. Even though you’re not in a traditional office setting, it’s still important to dress professionally to help you stay motivated and get into the right mindset for the rest of the day. Daily goals and long-term goals can also be meaningful to meet deadlines, use your time wisely, and gain the most experience from it all.

In response, appalled conservatives soon overwhelmed the restaurant’s Yelp page with negative reviews, some even posting Nazi symbols and pornographic imagery. It is good to combat discrimination or discuss political issues that one is passionate about on social media, however, it is equally as dangerous when one joins a mob fueled by reactions that are so extreme they begin to shutter constructive conversations and political debate. The Rubin Report,” because of an onslaught of tweets and Facebook posts as well as attacks by journalists from Media Matters, Vox and Huffington Post on the basis of “views held by some past guests of the show. Both Rubin and Buttigieg are members of the Gay community and, while having clear differences in their political ideologies, they very well could have had a thoughtful, diplomatic and thorough conversation about the real issues affecting the world and many Americans, as Rubin has done in the past with guests that range dramatically across the political spectrum.