hatchbuck.com
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Hatchbuck offers all-in-one sales, CRM, and marketing automation software to help your business capture more leads and close more sales.
There’s a wealth of information online, but when it comes to marketing your small business, you want to separate the fluff from the actionable advice you can really use to grow your business. Every small business knows they need to be on social media – but creating a presence, measuring engagement and converting social media leads into customers can be tricky. Headed up by Anita Campbell, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Geared toward small business owners and marketing agencies that serve small business content, we deliver actionable advice that you can use now to start attracting more leads and customers.
So if you are looking to increase sales in your small business, here are a few ideas that can help to win the hearts of your prospects and customers: People don’t care what you know until they know that you care. Before you try to persuade your prospects and customers to buy your product or service, they need to first know that you truly care about solving their problem. By just focusing on the sale and not on the customer needs, it causes a huge problem for the business in it’s ability to keep a happy customer long-term. Showing care for everyone involved in the sales process will go along way to helping your business find and keep the right kind customers and ultimately deliver a better customer experience.
About 70 percent of small businesses spend less than $500 on marketing each month; 83 percent spend less than $1,000 per month, according to BrightLocal’s annual small businesses marketing survey. Here are five low-cost, high-impact small business marketing strategies to consider: Search engine optimization (SEO) may sound like a cliché now but it’s the cornerstone of any strategy for increasing visitors to your website, and one that’s far lower cost than advertising channels like pay-per-click (PPC). If you’re a service provider, like a small accounting firm, you could offer a free tax prep seminar or a networking happy hour for local businesses. Optimization and mobile, local, social media, events, and email are all tried-and-true small business marketing strategies that have great impact with smaller budgets.