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When it comes to LPO, (brutal) honesty is the only way to learn. In this roundup of 22 landing page critiques, Oli Gardner dishes some tough love. A blast from the not-so-distant past and still so relevant, this is truly a fantastic post that takes you by the hand for critiquing landing pages. And a great testament to content marketing as this June 17, 2014 just showed up in my stream again over a year later.

According to Adobe’s forecasts, this holiday season will see an 11% year-over-year increase in online spending. Not sure what the forecast is for brick and mortar this upcoming holiday, but experts are bullish on online sales. Speaking for myself, I must say that pointing and clicking is a lot easier than driving and parking and fighting crowds! you should take advantage by switching over to holiday-themed creatives… for Black Friday, Cyber Monday, the holiday we used to call Xmas and more.

Under most circumstances, your landing page should have as little copy as possible – just enough to get people to convert. In fact, I am usually surprised at how little copy it takes – in split tests we’ve run less copy always out-performs more copy… except when it doesn’t. In fact, some of our top-performing campaigns at W4 employ long-form landing pages. This article from Unbounce offers a great exploration of long-form landing pages, and when to use them.

Here’s a great in-depth article on how to boost email conversions from Crazy Egg and hello Bar founder Neil Patel that appeared on quicksprout.com. Fact is, despite all the griping about spam-filled inboxes, emails remains one of the most productive channels for online customer acquisition. According to Capterra, the average return on $1 spent on email marketing is $44.25! So take away some tips from this article to do it better yourself… or hit us up at W4 to harness email to grow your customer base.