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This week, we read about BMW’s new infotainment software, how to improve user experience, and a new subscription-based search engine. In an effort to increase user privacy and block distracting ads, former Google employees have created a new search engine called Neeva, which will operate on a monthly subscription basis. Set to debut in the upcoming 2022 BMW i4, BMW’s iDrive 8 infotainment software will deliver a more holistic user experience by allowing drivers to control vital car functions using personalized voice commands. Following in Tesla and GM’s footsteps, Ford is outfitting many of its future Ford Mustang Mach-E electric vehicles with Active Driver Assist hands-free driving capabilities, which will be available to drivers for a $600 activation fee.

’s click-through-rate, Mitsubishi’s new digital buying platform, and the Jeep Wagoneer High-end audio manufacturer McIntosh has designed a new sound system for the 2022 Jeep Wagoneer and the 2022 Jeep Grand Wagoneer, which will feature 23 speakers, a 1375-watt amplifier, and adaptive surround-sound processing. To keep up with the shift from in-person purchasing to digital retailing, Mitsubishi has developed its own take on online car buying called “ClickShop,” where users can browse dealership inventory, create a custom deal, submit a credit application, and book test drives. The Volvo XC40 Recharge was the first Volvo car with a Google Android infotainment system, and for the 2022 model year, the same operating system will be added to the Volvo XC60, S90, V90, and V90 Cross Country.

L2T’s case study on implementing Google Smart Bidding strategies to enhance dealer marketing performance can be seen in the recent release of the Google Dealer Guidebook 2.5. The case study showcases how our team of automotive digital experts along with the support of Google, helped implement new and successful bidding strategies to attract more customers to physical and virtual showrooms and increase dealership sales. “L2T is honored to be a Google Premier Partner, and this is best seen in our case study inclusion in the new Dealer Guidebook 2.5” says Jeff Kaufman, VP of Product & Strategy, L2TMedia To read our case study on how we help dealers prepare for the future, download the Dealer Guidebook 2.5 and go to page 29.

This week, we read about Jeep’s new Islander edition vehicles, what causes pages to lose traffic, and how the Genesis GV80 saved Tiger Woods. There are several reasons why on-site pages may see increases in traffic while homepages see declines, but as long as the pages maintain high conversion rates, your site’s performance can still reap positive rewards. After evaluating the effects of Tiger Woods’ deadly off-road crash last month, vehicle safety experts have concluded that the variety of safety features and solid construction of the Genesis GV80 ultimately saved Woods’ life. Just in time for summer, Jeep has announced that it’s releasing special Islander editions of the Jeep Wrangler and Jeep Renegade, which will feature blue accent stitching, Islander-embroidered front seats, and a white three-piece hardtop for the Jeep Wrangler.