Crenshaw Communications

In PR, we make sure to post earned media stories to amplify their reach and to keep our posts interesting – which is effective since LinkedIn posts with images, videos or links get 39% more engagement than text-only posts on LinkedIn. Or, consider jumping on the ephemeral content trend, and create content that is scheduled to disappear after a certain amount of time. Or, consider creating a survey on your company’s Instagram page’s story, and keeping followers posted on results. Try ranking scheduled posts on a scale of importance from one to three, and then overriding some of the threes with more relevant content from that month, like responses to news stories, reposts, or other timely content.

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. Most small business owners find Facebook to be the best social media platform to connect with their customers. Brands can commit to conducting a Q&A or demo on Facebook Live once a week, which is a brilliant way to increase video content and repurpose it on all social channels. Many marketers recommend that 20% of published social media posts have a video element to them

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Here’s what you’ll be doing: -Prepare pitch letters and assist with media outreach on behalf of clients as instructed -Help with social media content creation and report -Participate in brainstorming sessions to develop strategic/creative thinking for clients -Attend client meetings, conference calls, team brainstorms and meetings as directed by your supervisor -Assist with online research to support client projects and/or new business opportunities Here’s what you have: -Currently enrolled in college or recent grad with B.S/B.A in Public Relations or a related field -Strong desire to learn along with professional drive -Passion for the PR industry and its best practices -Creative and collaborative environment that emphasizes your personal growth

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. In a similar way, we keep a calendar that outlines key topics for promotion, including proactive media pitches and social media posts for the year. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Depending on how many pitch ideas there are mapped out on the edcal, PR teams can set goals for themselves, i.e. three or four published pieces per pitch angle or even set a quarterly goal like 30 stories per quarter based on four pitch ideas per month.