The Motherhood
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Merging the best of public relations, word-of-mouth marketing, influencer relations, insight and analysis and social media to create new and remarkable ways for brands and consumers to connect.
Under the Influence” and how each episode looks at a variety of topics in the world of mom influencers. This includes feelings of inadequacy it could cause some mothers and the pay gap between white influencers and influencers of color. This episode is a history lesson of women influencing, for instance, Vogue and Lucille Ball’s Lucy Ricardo. Cooper spoke more about influencer marketing origins on another podcast, Going Deep with Aaron Watson.
Our CEO Cooper Munroe and three of our long-time influencer partners (Kelly Brennan of Making the Mom Life Easier, Amanda Rodriguez of Dude Mom and Stephanie of Olive and Tate) weighed in on this subject in a recent article from Adweek: As a pioneer in the influencer industry, Cooper and The Motherhood team have spent more than a decade building personal relationships with an inclusive community of influencers and are well-versed in this subject. Whenever we start a new client campaign that involves children, we discuss the details from the get-go to ensure we are delivering on the brand’s goals while also considering each influencer’s personal comfort levels. It’s a standard practice for us, and both the client and the influencers appreciate the thoughtful and intentional approach when creating campaigns that include children and families.
Seeking to better understand how this year has shaped those we work closest with, The Motherhood surveyed our community of trusted influencers to understand and unveil the top five trends which shaped influencer marketing in 2020. One woman in our influencer network Brandi Riley has stepped up tremendously in 2020 with the launch of The Influencer Activist Toolkit, a resource to support those who might be new to using their platforms to educate and inform about difficult topics. When asked what the biggest social media trend that emerged in 2020, short-form video rose to the top – mostly in the form of Instagram Reels and Stories, and TikTok. Not only that, but we anticipate a closer eye on all influencer content and maybe even changes in measurement, as another advisory group has been established, The Influencer Marketing Advisory Board by The Association of National Advertisers.
We are thrilled to share the below guest post, authored by No Kid Hungry During this crisis, school meals can be a valuable source of nutrition and comfort for kids, while alleviating stress for parents who have found themselves juggling new responsibilities or struggling to make ends meet. By providing up to three meals a day for kids, even if they’re not attending school in person, school meals allow parents to stretch their limited food budget. When more kids eat school meals, it helps ensure the programs can continue to serve the kids who need the most. They help school meal programs stay afloat and keep school nutrition staff employed School nutrition staff care deeply about feeding kids, but at the end of the day the school meals program is still a business that must stay afloat.