Boostability

It’s also important that they are relevant and line-up with the company’s overall strategy. Whatever the reward, having clear goals is certain to improve productivity levels in a team. Their Dublin office has a golf putting green to keep staff entertained, while Zurich Google includes a fireman pole and a hammock-filled workplace. It’s clear productivity levels are key to a successful business.

Although Google no longer uses exact keywords to deliver organic search results, there is evidence that exact matches still matter for Adwords, based on the fact that marketers are often willing to pay much more for one keyword than another, very similar, keyword. Knowing marketers are paying less attention to metrics like page views, we predicted they would begin focusing more on conversions than on search result rankings. Marketers are also focusing more on elements that contribute to conversion rates, such as website load speed and usability, as well as the use of appropriate keywords at different stages of the sales funnel. As Google updates its algorithm and marketers find innovative new ways to improve their visibility and conversions, SEO best practices keep changing.

The purpose of alt image text was—and still is—to provide a good user experience. Alt image text also matters because search engine crawlers can’t read images. An example of the image with a defined source and tag looks like the following: What Not to Do While writing alt image text, you should avoid these practices: Stuffing looks spammy, is not good for user experience, and will most likely have negative consequences for your website visibility. If you have to choose between filling in the alt attribute or title attribute, go with the alt attribute.

To me it makes perfect sense, there’s pop-up alerts from apps, SMS messages, social media alerts and calls which fight for our attention, no wonder businesses are finding it hard for people to read their content. If you’re operating in a consumer-oriented market like food delivery or children’s toys, make your content, light, fun and like it’s coming from a human being Just like I did at the start of the article (remember: tip 5 is super important), state in each of your blog posts the learning outcome the reader will gain if they read all the way through. The next time you sit down to write a blog post follow the tips I’ve listed in this article and measure the time spent reading compared to previous blog posts using Google Analytics.